Appsellerator™
AppSellerator provides end-to-end Seed Capital Investment Services designed to help early-stage businesses secure funding, manage investor relationships, and maintain full regulatory compliance — from the first pitch deck through to a closed, properly governed funding round.
We work alongside founders from the earliest conversation, helping them understand how much to raise, who to raise it from, and how to structure and administer the round so it sets the company up for the rounds that follow.
We create and optimise compelling investment pitch decks that clearly communicate the business opportunity, growth strategy and investment potential.
We manage the investor onboarding process end-to-end, so every new investor is brought into the company cleanly and correctly from day one.
We handle compliance administration and cap table management, keeping shareholder records accurate and governance transparent as the company grows.
Specialist SEIS support, including SEIS Advance Assurance applications and ongoing SEIS compliance management, to maximise the company's attractiveness to eligible investors while meeting HMRC requirements.
We connect founders with a network of angel investors, syndicates and seed-stage funding partners, increasing the likelihood of securing the capital needed to accelerate growth.
We connect innovative startups with highly relevant investors who actively invest in artificial intelligence, machine learning, automation, data analytics, generative AI, cybersecurity, deep tech, SaaS and emerging technologies. Rather than simply introducing companies to investors, we help founders develop a compelling investment narrative, position their technology within current market trends, and identify investors whose investment thesis aligns with their sector, stage and growth ambitions — through our network of angel investors, family offices, venture capital firms, corporate venture funds and strategic technology investors.
Our broader investment brokering provides end-to-end support throughout the fundraising lifecycle. We assess investment readiness, refine the equity story, optimise financial models, and ensure pitch materials are tailored to investor expectations. Using a structured investor-matching process, we identify and engage investors based on industry focus, ticket size, geographic preference, investment stage, portfolio synergies and strategic objectives — then coordinate investor outreach, manage initial discussions, organise pitch meetings, support due diligence requests, and assist founders through negotiations and term sheet discussions.
SEIS Advance Assurance — sometimes referred to as SEIS Early Assurance — is a pre-investment opinion from HMRC indicating that a company's proposed fundraising is likely to qualify for the Seed Enterprise Investment Scheme (SEIS). It isn't mandatory, but it's widely regarded as a critical step in raising seed capital.
Investors gain reassurance that HMRC believes the company is likely to qualify for SEIS tax relief, reducing perceived investment risk.
Many angel investors, syndicates and seed funds prefer or require Advance Assurance before considering an investment, making it easier to open discussions and close funding rounds.
SEIS gives qualifying investors up to 50% income tax relief, making investment opportunities more appealing — Advance Assurance helps demonstrate that these benefits are likely to be available.
The application process helps identify and address potential qualification issues before funds are raised, reducing the risk of future compliance problems.
Receiving an Advance Assurance letter signals that the company has been reviewed by HMRC and has taken a professional approach to fundraising and compliance.
The assurance letter can be shared with prospective investors as part of the fundraising process, helping founders present a more investment-ready proposition.
AppSellerator's SEIS support helps founders prepare the business plan, financial forecasts, supporting documentation and HMRC submission required to obtain Advance Assurance efficiently — maximising investor confidence and improving the likelihood of a successful funding round.
Three steps from first conversation to funded.
Step 01
We start by understanding the founder, the market and the product, to work out how much seed capital actually makes sense to raise.
Step 02
We introduce founders to the investors best suited to their stage and sector, and manage the process from first conversation onwards.
Step 03
We support negotiation and paperwork through to close, so the round is structured properly from day one.