Appsellerator™
AppSellerator invests in and finds partner investors on behalf of startups and founders, helping early-stage companies secure the capital they need to grow — and the story to raise it with. We offer specialist EIS support for high-growth AI, software and deep technology ventures seeking growth-stage capital.
We source and partner with investors on behalf of startups and founders to secure early-stage capital, and guide founders through the UK's two main tax-advantaged investment schemes.
SEIS is the UK Government's scheme for the earliest-stage companies, offering investors up to 50% income tax relief on investments of up to £200,000 per tax year, plus capital gains reinvestment relief — making it one of the most attractive ways to back a very early startup.
EIS follows on from SEIS for growing companies, giving investors up to 30% income tax relief on investments of up to £1 million per tax year (£2 million if the excess is invested in knowledge-intensive companies), alongside capital gains tax deferral and loss relief.
We provide specialist EIS Business Investment Services tailored to high-growth AI software, machine learning, data analytics and deep technology ventures seeking growth-stage capital. We work with founders to develop investor-ready business plans, financial models and investment propositions designed to meet the expectations of angel investors, venture capital funds, family offices and corporate investors — structuring compelling EIS opportunities that clearly demonstrate scalable technology, defensible intellectual property, market potential and long-term growth prospects.
Raising capital starts with a story investors believe in. We help founders build the most effective pitch decks to secure funding — sharpening the narrative, the numbers and the ask so every conversation with an investor starts from a position of strength. That means a clear problem and solution, a credible market size, a founder-market fit story, and financials that hold up under investor questions — packaged into a deck that gets to a second meeting.
Our end-to-end EIS investment management service ensures that fundraising activities are professionally managed from investor engagement through to post-investment administration. We support companies with investor onboarding, investment documentation, shareholder communications, SEIS/EIS qualification support, cap table management and post-investment reporting — providing transparent governance and accurate records throughout the investment lifecycle, and protecting investor confidence while building a strong foundation for future funding rounds.
We help companies secure EIS Advance Assurance from HMRC, giving investors confidence that a proposed investment is expected to qualify for Enterprise Investment Scheme tax reliefs. Our specialists prepare the business case, growth strategy, financial forecasts and supporting documentation required for a successful application, and manage ongoing compliance with EIS regulations following investment — reducing fundraising friction, strengthening investor confidence, and maximising the attractiveness of technology ventures to sophisticated investment communities.
For AI and technology businesses, we leverage proprietary AI-assisted investor matching methodologies to identify the most suitable funding sources, reducing time spent on non-aligned investor conversations. Our approach combines market intelligence, sector expertise, investor profiling and relationship management to create highly targeted fundraising campaigns — enabling startups to access capital more quickly while building relationships with investors who can provide strategic guidance, industry connections, technical expertise and long-term growth support.
We specialise in connecting capital with transformative AI initiatives across a wide range of sectors, combining investment readiness, EIS expertise, compliance management and targeted investor access to help technology businesses secure the funding required to accelerate product development, scale operations, expand market reach and achieve sustainable commercial growth.